Watch Bama Rush

In August 2021, sorority recruitment at the University of Alabama went viral on TikTok, quickly becoming a cultural phenomenon and attracting over two-billion views through the hashtag #BamaRush. Offering a unique glimpse into this long-held tradition, documentary filmmaker Rachel Fleit follows four young women as they prepare for 2022 rush -- a world of consultants, social media stars and PNMs (potential new members) eager to join one of the university's exclusive and influential sororities. Nuanced and revealing, BAMA RUSH explores the emotional complexities and stakes of belonging in this crucial window into womanhood.